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The Art of Writing the Business Plan - page 46 / 48

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Framing Your Business as Benefits to the Customer/Consumer/Community

The best benefits are the ones that a potential customer can hold on to.  For example:

The consumer can make money with your product or service

The consumer can save money (time) with your product or service

The consumer can feel good (or feel better) with your product or service

This approach feeds into the Marketing Strategy!

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