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The Art of Writing the Business Plan - page 9 / 48

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Traditional Ventures: Types of Firms

Lifestyle firms

generally < $1M in revenues

founders have no desire to expand

founders usually are pursuing their passion

Growth Firms

$1 M to 20 M revenues, 10-20% growth

$20M + revenues, >20% growth   {gazelles}

Founders want to expand and grow the firm

Scale and Sustainability are key!!

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