Select All addresses under Rematch Critieria; press Match Interactively
In the Interactive Review window that opens (below), it is clear that there are a number of good things with this match, but observe that there is also a lesser match:
If you wanted to start a manual match process, you would press Modify.
In the Edit Standardization window that appears (below left)
you would begin by modifying the StreetName (to be closer to the FENAME of the attribute table being used as the address locator), then you would press Enter on your keyboard.
For example, when this exercise is performed at NJCU in Jersey City (2039 Kennedy Blvd), you don’t get a match with JF Kennedy Blvd. But by using the Modify button to type John F in front of Kennedy (below left), a number of potential candidates emerge (below right):