THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Required Report - public distribution
Date: 12/21/2010 GAIN Report Number: JA0707
Japan Exporter Guide
Approved By: Steve Shnitzler, Director ATO Japan Prepared By:
Chika Motomura, Marketing Specialist at ATO Osaka, Sarah Wright, Intern at ATO Japan
Report Highlights: Even with the current economic downturn, Japan continues to represent one of the best opportunities in the world for U.S. exporters of food products. The total food and drink market in Japan is huge, valued at around $700 billion. In 2009, the United States exported $11.8 billion worth of agricultural and fish products to Japan ($12.3 billion including forestry products). New trends are developing such as Japanese consumers are becoming more health conscious. Organic, naturally prepared, and functional foods are growing in popularity. There exist tremendous opportunities for U.S. exporters who are willing to follow the strict Japanese regulations and keep up with the fast-moving trends in this market.