net is mainly organic food and natural food. The following table shows some of the Japanese websites selling food products.
Table 5. Japan Websites Selling Food Products
Company Name Rakuten e-Yukiseikatsu Oisix Co., Ltd.
Site Address http://www.rakuten.co.jp/ http://www.eu-ki.com/ http://www.oisix.com/
Pal System Consumers Cooperative Union Radish Boya Polan Organic Farming Association (POFA) Alishan: Tengu Natural Foods Marukai E-store
http://www.pal.or.jp/group/ http://www.radishbo-ya.co.jp/ http://www.pofa.jp/ http://www.alishan-organics.com/index.html http://www.marukaiestore.com
Population Trends Japan‘s population has undergone dynamic shifts in age proportions since the 1980‘s with decreasing number of
births and a growing aging population. Until recently, Japan had been experiencing small but steady annual population growth. It was not until the first half of 2005 that Japan experienced negative population growth, when the number of deaths outnumbered the number of births. According to Ministry of Health, Labor, and Welfare, Japan experienced a -0.01% population decline in 2005 for the first time since 1988 when Japan began compiling population statistics. As of October 2009, Japan‘s population was estimated at 127.51 million. By the year 2050, Japan‘s population is predicted to decrease to 95 million, with the ratio of individuals over 65 climbing from 7%, in the 1970‘s, to 40%. While one may consider this to be a negative, the older population in Japan enjoy a high standard of living and are relatively wealthy compared to younger generations. The aging of Japan will present opportunities for high value, high quality products. (For more detail, visit: http://www.stat.go.jp/english/data/jinsui/2009np/index.htm#15k21-a).
2009 Market Size (1,000 MT)
2009 World Imports (1000 MT)
5-Yr Avg. Annual Import Growth
Import Tariff Rate
Key Constraints to Market Development
Market Attractiveness for U.S.A.
20-30% for natural cheese and 40% for processed cheese
The Japanese cheese market experienced steady growth up to 2007 and then experienced a major slump and drop in
The market has started picking up again from late 2009. Lower market prices, coupled with a favorable JP Yen exchange rate against
IV. Best High-Value Import Prospects
The following presents a list of products, which are considered to hold ―best‖ import prospects. They have been selected based on a number of criteria—high volume, demonstrated growth, and U.S. competitiveness. Table 6. Best Import Prospects