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THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARIL... - page 19 / 38

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Tree Nuts

0802

---

52

-19%

Free~12%

U.S. has over 99% of the market share of HS 0802. U.S. producers should keep safety issues a top priority to maintain their current strong position.

Growing consumer awareness of the health benefits of nuts has increased consumption. Producers should continue promotion in the baking and confectionery sectors, as well as exploring new sectors.

Wine

2204

2,576 (1,000 hectoliters)

1,807 (1,000 hectoliters)

3.4%

15% or JPY125 per liter, whichever is the less, subject to a minimum customs duty of JPY67 per liter.

The Japanese wine market is very competitive, with France and Italy as the leading exporters to the market. In 2009, the U.S. sat at the fourth seat in terms of value with a 6.8% share of the $783 million imported bottled wine market. While the U.S. has excelled in the lower end of the market, the development of mid- range products will be a challenge.

Total imports in volume increased 7.6% in 2009, confirming the continuous recovery of the Japanese market. Yet the overall value of wine imports decreased in 2009 as a result of increases in bulk wine shipments that were then bottled in Japan. This fairly new practice has large potential, as lower cost wines are still popular with the current economic climate. While California wine has been enjoying growing popularity for its wide range of varieties, Northwest wine is also growing in popularity as a high-quality wine.

Pet Food

2309.10

705 (JFY2008)

339

-6.43%

Free~PY59.5 per kg, plus JPY6 for every 1% exceeding 10% by weight of lactose contained.

Due to the occurrence of BSE cases in the U.S., beef-based pet food products from the U.S. are prohibited in Japan. New regulations on pet food went into force in 2009. Producers, importers, and distributers should make sure that their products comply with the regulations.

While the number of pets in Japan is increasing, the size of pets is decreasing, resulting in less consumption of pet food in volume. U.S. producers should concentrate on high-end product for smaller animals.

Salmon

0302.12 0303.11 0303.19 0303.22 0303.21

450

200

-17%

3.5%

Farm raised frozen salmon from Chile continues to dominate the market with its market share hovering around 60%. The U.S. is in

There is an increase in the demand for U.S. ―natural‖ and ―wild‖ salmon as opposed to the farm raised salmon. Seasonal promotion remains a plus.

0810.40 0811.20

are the main item among berry imports, the total imports of blueberries have been declining. As a result, Japanese imports of berries declined 21% in the last 5 years with the U.S. market share of imports maintained at the level of 37 38% during the same period. Promotional effort is needed.

(raspberries and blackberries) is still minor item, but its import volume has increased 10% in the last 5 years. Increasing competition from Mexico is still minor.

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