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Building better market planning & business strategies to help you succeed - page 4 / 5





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Visualization: AnySite® (For Desktop)

Information: Market Research Services

Using AnySite desktop software, analysts can easily import proprietary or third party data to quickly perform sophisti- cated trade area analytics and generate presentation quality reports and maps. AnySite is the gold standard for site and market evaluation, with numerous features to increase productivity and analytic power:

The Applied Research group of Pitney Bowes Business Insight provides an array of consulting services to meet our client’s needs. Affordable, custom market research packages include customer mapping, sales transfer studies, field research, strategic deployment evaluation and franchisee site evaluation packages.

Cannibalization Studies

Pitney Bowes Business Insight research and analysis provides the highest level of insight into consumer behavior and associated restaurant sales. As restaurants grow, the issue of sales transfer, or cannibalization, becomes increasingly important especially for franchised concepts. Our proven methodology incorporates on-the-street interviews to determine the true components of sales and from where they originate. The results can project cannibalization on existing units and produce objective, defensible third-party analysis of your market.

AnySite is the deployment platform for our custom predictive analytics models, Smart Site Solutions, Data Vending and Segmentation solutions.

AnySite® Online

An economical, subscription-based tool, AnySite Online is used to quickly generate presentation quality site maps and reports with information such as demographics, traffic counts, drive times, consumer expenditure potential and aerial images.

  • Useful pre-packaged reports (Summary, Location, Detail, Index)

  • Flexible market study options define trade areas by ring, drive time, custom polygon or user-defined criteria

  • Custom report creation tools with drag-and-drop functionality

  • Seamless integration with proprietary data systems (RDBMS)

  • Powerful visualization tools, including dot density

and thematic mapping


We offer rich, reliable data to support real estate analytics and decision-making, including: PSYTE® Advantage segmen- tation demographics, consumer and retail sales potential, business points, retail and restaurant chain locations. Highlights of our newest data offerings include: GroundView powered by the Gadberry Group’s Microbuild®. The high- growth market data, international demographics and segmentation data are used to create a unified customer profile for site location and market analytics across the globe.

The Gold Standard for Restaurant Real Estate Decisions

Our Predictive Analytics group traces its roots back to market research pioneer, Thompson Associates, with more than 45 years of experience serving the needs of the restaurant industry. We are the gold standard for market planning, site selection and network optimization.

Pitney Bowes Business Insight services allow us to better understand, from a market and site location specific perspective, what our guests enjoy about IHOP and what they’d like to see from us in the future. Location intelligence technology also facilitates more effective evaluation of franchise sites, helping to ensure that corporate objectives for the number of locations and performance are met. Pitney Bowes Business Insight location intelligence provides a critical component to our overall development program.

Rick Celio, VP Franchise and Development, iHOP

Contact us to learn more about our consulting services and decision support tools. Call 1.800.327.8627 today to find the answers or visit www.mapinfo.com/solutions/industries/restaurant or www.pbbusinessinsight.com

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