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Keynote Speaker: Helen Streck

Helen Streck is a partner in Kaizen InfoSource LCC, Palo Alto , CA. Ms. Streck’s expertise in records and information management (RIM) has its foundation in real world experiences forged from a career in the business that spans over 25 years. Ms. Streck leads and applies unique industry resources to guide clients in all aspects of records and information management consistent with good corporate practices, ARMA’s Gen- erally Accepted Recordkeeping Principles, RIM compli- ance programs, program strategy development, devel- opment and implementation of litigation hold proto- cols, electronic discovery response plans and data privacy initiatives, and selection and implementation technologies to support these services. Ms. Streck is active in ARMA International, where she is currently serving as the Pacific Region Manager. She has served as a Trustee on the ARMA Educational Foundation Board and is a past member of the Board of Directors for ARMA International.

Mike Crouch

Mike Crouch is the State of Wyoming Enterprise IT Security Coordinator, Office of the Chief Information Officer. Mr. Crouch has been in the network and com- puter security field for 10 years. From conducting classified operations for federal agencies- to training the private sector, Mr. Crouch has a vast pool of knowledge, experience and expertise to deliver in the areas of vulnerability assessment, penetration testing, information assurance, and risk assessment. A ‘Certified Ethical Hacker’, Mr. Crouch will discuss the risks associated with Social Media and how it might affect your network.. Is ignorance an option…...What can and should you do?

Sue Castaneda

Sue Castaneda is a Public Relations and Marketing specialist with Wyoming State Parks and Cultural Resources. Ms. Castaneda uses ‘Social Media’ daily as a means to publicize the many events and activities of her Agency’s diversified divisions. Ms. Castaneda will demonstrate how to use social media and how it bene- fits Government agencies.

Kim Sears

Kim Sears is the Sr. Public Relations and Marketing specialist with the Wyoming Business Council. Ms. Sears uses Social Media to promote Wyoming busi- nesses, including Cheyenne Frontier Days Annual Rodeo and festivities. Ms. Sears will review the bene- fits of using various social media applications and how it can be used for businesses/government agencies and her role in setting up social media for the CFD website, purpose of it and how to market it.

Seminar Agenda

8:00 - 8:30


8:30 - 8:45

Opening Remarks


Impacts of Social Media on the RIM

Profession (Keynote: Helen Streck)




Security Issues facing Social

Networking (Mike Crouch)




Using Social Media in Government

Agencies (Sue Castaneda)

2:00- 2:15

Announce Silent Auction Winners

2:15- 2:30


2:30– 3:30

Making Social Media Work for

Business (Kim Sears)


"What Does All This Mean To You?”

(Helen Streck)


Questions & Answers

Wyoming ARMA Silent Auction

All proceeds go to our Wyoming Chapter of ARMA Scholarship Fund.

What is ARMA?

ARMA International is a not-for-profit Association and the leading authority on managing records and

information - paper lished in 1956. Its

and electronic.

ARMA was estab-








archivists, corporate legal professionals, IT

librarians, managers,

consultants, wide variety

and educators.

All of whom work in a






gal, healthcare, financial tries in the United State, international countries.

services, Canada,


energy indus-


30-plus other

Wyoming Chapter of ARMA is your local link for education and support, for your Information and Re- cords Management resources.

For CMC/MMC points and CRM credit

Please submit paperwork to designated organization

Social Networking is here to stay……..

RIM and the business professional must stay up to date!

Come share the day with us to learn how Social Media is being used in today’s business processes and what RIM professionals must do to guide and protect their organizations. This Seminar will discuss the impacts that Social Media has upon the Records and Information Manage- ment Profession. It will also provide an overview of the history and diversity of Social Media and how it is be- ing used today by both individuals and business, and how that impacts our profession. The presentations will also discuss the generational differences and myths which exist today which add to the complexity of using Social Media.

Thank you to our sponsors:

Wyoming State Historical Records Advisory Board (SHRAB), City of Cheyenne, Wyoming Public Service Commission, Wyoming Dept. of Transportation, Wyoming State Archives & WY Chapter of ARMA International.

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