Fifteen million individual customers. One in 10 American households. In the U.S., Prudential Financial is literally a household name. Serving our retail clients is the challenge of our U.S. Consumer business, which consists of four primary areas of business: life insurance, wealth management services, investment products and property and casualty insurance. Our goal is to provide personalized advice, high-quality products and exceptional service to help clients grow and protect their wealth.
Personal touch For more than a century, Americans have relied on Prudential for sound financial advice.