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Prudential Financial 2001 Annual Report - page 11 / 172





11 / 172

The insurance brand name that’s stood strong for generations “What does the name Prudential mean to you?” You can ask just about anyone in America, and the answer is almost always the same: The Rock.® The Rock is an American icon, built through more than a century of promises kept. It conveys a powerful image of strength and stability. This tremendous brand strength is one reason why so many Americans rely on Prudential to help them protect the things that matter most.

Nine million Americans now rely on Prudential Financial for insurance to secure their families, businesses, homes, cars and other high-value assets. This number is a tremendous source of pride to us at Prudential—and a great motivation to accomplish even more.

But reputation is only one stepping stone to market leadership. The key to winning is to offer the range of choices, product flexibility and objective advice that today’s customers need. This is our commitment to customers: Strive to deliver the strongest protection product lineup in the industry with more choice and flexibility.

An annuity lineup designed to provide superior investment management More and more investors are looking to annuities to help grow and protect their wealth over the long term. It’s easy to see why.

Annuities offer attractive features like tax-deferred growth potential, death benefit options, flexible contribution and distribution rules, and reliable streams of retirement income.

Investors who choose Prudential Financial for annuities will find an e x c i t i n g a r r a y o f o p t i o n s , h i g h l i g h t e d b y o u r n e w e s t o f f e r i n g f r o m Pruco Life Insurance Company, the Strategic PartnersSM Annuity line. Variable

Strategic Partners features three choices—our flagship Annuity One, plus the new Select and Advisor products—all based on our proprietary, research-driven approach to money management. Prudential Financial employs a rigorous evaluation process to select and monitor money managers for the investment portfolios within each Strategic Partners variable annuity product. For our clients, this means access to a broader pool of talented and specialized money managers—and competitive performance potential.

#1 market share

With nearly $15 billion in variable life assets and 20 percent market share, Prudential has the largest U.S. variable life business based on assets, according to Tillinghast-Towers Perrin.

New life insurance options for today’s protection needs

In today’s ultra- competitive domestic life insurance market, product quality is key. With the introduction of five new or enhanced products from Pruco Life Insurance Company, we’ve strengthened our core life portfolio to meet the needs of mass affluent consumers.

Competitive pricing and upgrades to two term life policies—Term Essential®and Term EliteSM—demonstrate our commitment to meeting customers’ short-term protection needs.

For long-term protection and cash value accumulation, we introduced two new universal life products— PruLife Universal ProtectorSM and PruLife Universal PlusSMwhich offer attractive features like guaranteed minimum interest and flexible premiums.

At the heart of the portfolio is PruLife Custom Premier,SM a new flagship variable life insurance product. Built with extraordinary flexibility, it’s an ideal solution for both protection and accumulation needs.

Prudential Financial 2001 Annual Report


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