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Prudential Financial 2001 Annual Report - page 12 / 172





12 / 172

Volatile markets underscore the value of full-service brokerage From irrational exuberance to illogical fear, stock markets of the past decade have given investors a wild ride—and given rise to a new American pastime. Today’s investors have an enormous appetite for business news and stock market analysis.

What investors are seeking most is guidance, which serves to emphasize the value of, and the need for, what a full-service brokerage can provide. At Prudential Financial, we’ve built a business that’s uniquely suited to the needs of our more than 3.6 million affluent customers (based on income or investable assets).

Prudential Financial helps clients sift through the “noise” in the marketplace, with personalized advice from more than 5,000 financial advisors. That advice is backed by the work of an objective research team that includes award-winning analysts and covers more than 40 industries, a total of more than 500 stocks and closed-end funds, and includes some of the most well-respected and oft-quoted analysts on Wall Street.

Prudential Financial, a recognized innovator, offers powerful financial solutions and technology that give clients the freedom to work with us the way they want to—from fee-based accounts to online trading and full-time portfolio management.

We believe our commitment to service, choice and performance sets our securities brokerage apart from competitors on Wall Street.

Wealth management: No longer just for the super-rich The bull market of the 1990s gave rise to a classic dilemma: The more money you earn, the harder it is to manage. Prudential Financial offers a sensible solution for our affluent clients—managed money accounts.

With managed money accounts, clients team up with a full-time portfolio manager who matches their investment style and meets Prudential’s rigorous criteria. Portfolio managers handle day-to-day investment decisions based on client input.

Prudential Financial offers a range of managed money accounts that can be customized to suit an investor’s individual needs. Each program offers clear benefits: access to leading investment professionals, disciplined investing, detailed performance monitoring and proprietary research.

Making a statement

Prudential’s straight- talking stock analysts garnered attention from top publications and earned eight ‘Best on the Street’ honors from The Wall Street Journal.


Growing and Protecting Your Wealth

A simple idea with a powerful impact for investors

Two thousand and one was the year Prudential Securities turned the traditional Wall Street model on its end, shifting to an organization that’s focused less on issuers and more on serving the growth and protection needs of investors.

Step one: Significantly scale down our invest- ment banking unit to avoid conflicts of interest between stock issuers and investors.

Step two: Differentiate the firm on the basis of unbiased, investor- friendly research. To that end, Prudential Securities encouraged analysts to make gutsy calls and became the first major Wall Street firm to adopt a simple, three-point rating system

  • buy, sell and hold.

Our investor-focused strategy was heralded as “refreshing” and “forthright” by venerable publications such as The Wall Street Journal and Fortune magazine.

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