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Prudential Financial 2001 Annual Report - page 15 / 172

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Web savvy Once again, prudential.com was recognized among the best websites in financial services by the independent benchmarking firm, DALBAR, Inc.

Long term care emerges as an important wealth protection tool With the “baby boom” generation passing 50, the need for individual long term care insurance is growing fast. More than half of these individuals will need some form of long term care after age 65. A year in a nursing home averages more than $50,000.

Prudential Financial—a leader in asset protection for more than 125 years—is pioneering solutions designed for both individual and institutional clients. Prudential’s long term care insurance pays for expenses that Medicare and traditional health insurance don’t cover. So, clients who need extended care won’t have to put a lifetime of savings at risk.

Long term care is a relatively new issue for most people. At Prudential Financial, we’re helping to create a greater understanding. Clients can talk to a Prudential Financial professional to help assess their need for long term care insurance, and plan accordingly. They can also find a wealth of information on the Web at the Prudential Long Term Care Learning Center.

Prudential Financial 2001 Annual Report

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