Fee-based investment products are a fast- growing trend, and increasing fee-based assets under manage- ment is an important part of our growth strategy. Prudential Financial is among the largest providers of such fee-based investment programs, with $49 billion in assets under management.
Growing and Protecting Your Wealth
Casting a wider net for the right products and providers Distribution has always been one of Prudential’s great strengths. With more than 20,000 financial professionals in the U.S., Europe, Asia and Latin America, we can reach literally millions of clients face to face.
Today, a vital part of our asset-gathering strategy is to expand our distribution platform across multiple points of access—Prudential’s sales force, independent retail brokers, wholesalers and employee retirement plans.
In 2001, more third-party brokers, agents and other intermediaries sold Prudential products than ever before. Many were independent financial advisors, who represent the most rapidly growing distribution channel for Prudential investment products. Altogether, more than 40,000 people who are not part of Prudential can now offer Prudential products.
To ensure that clients are not only getting a Prudential product, but the right product for their needs, we provide our distributors with technology-based tools for planning and advice.
Reaching out Third-party advisors like Pacific Life make up a growing part of Prudential’s distribution network.