X hits on this document

PDF document

Prudential Financial 2001 Annual Report - page 23 / 172

648 views

0 shares

0 downloads

0 comments

23 / 172

Winning ways Prudential’s international insurance operation, spearheaded by Prudential of Japan, continues its extraordinary record of success.

Growth of international new annualized premiums

  • $600 Million

  • $500 Million

  • $400 Million

  • $300 Million

  • $200 Million

  • $100 Million

’99

’00

’01

Gibraltar

A growing name in life insurance abroad Prudential’s growth story in international insurance markets is one of our proudest achieve- ments. The story began in 1988, with the launch of our first overseas life insurance operation in Japan. Today, Prudential of Japan is one of the country’s fastest-growing life insurance companies, and it serves as a model for our units in Argentina, Brazil, Italy, Poland, the Philippines, South Korea and Taiwan.

In overseas markets, which are often underserved, Prudential has distinguished itself through an innovative, needs-based selling model. Using well- educated and highly trained career agents called Life Planners, we serve affluent clients based on a thorough analysis of their financial needs. This approach has enabled us to achieve some of the highest ratings for customer satisfaction in the markets we serve, as well as high rates of productivity and policy persistency.

In April of 2001, we buoyed our position in Japan with the acquisition of Kyoei Life Insurance Co. Ltd., now called Gibraltar Life Insurance Company, Ltd., which was the 11th-largest insurer in Japan in terms of assets. Gibraltar adds distribution scale and more middle-market focus to our Japanese operations.

Prudential Financial 2001 Annual Report

21

Document info
Document views648
Page views650
Page last viewedTue Jan 24 21:47:50 UTC 2017
Pages172
Paragraphs6423
Words154936

Comments