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Rock around the world

Prudential’s Rock logo— already an American icon—is becoming a familiar symbol of financial strength in Europe, Asia and Latin America.

A Mexican success story

In 2001, Prudential Apolo, which was acquired in 2000, reached a major milestone with 5 billion pesos — or US$ 535 million

  • in assets under

management.

Financial advisors in London.

Strengthening our brand message

Ninety-two percent of affluent consumers in the United States know the Prudential name, according to the 2001 Fortune/Roper Corporate Reputation Index. This extraordinary awareness, which took more than a century to develop, provides a strong foundation for brand building into the next century.

In 2001 we introduced a new corporate identity, Prudential Financial, keeping our most prized asset, the Rock symbol. This new identity reflects our evolution from an insurance company to a financial services company ideally suited to meet both investment and protection needs. To reinforce this brand message, we also introduced our new tagline, “Growing and Protecting Your Wealth.”

In countries where we previously used the name Prumerica, we introduced a new global brand, Prumerica Financial.

Prudential Financial 2001 Annual Report

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