Step 4: Watch Your Results As You Keep Sending
The point of this campaign is to get your subscribers reading and clicking on your messages again, so of course you're going to want to see how well they're working.
You can find out by looking at each broadcast's QuickStats.
Just go to your main Broadcasts page, and under “Sent Broadcasts,” click on the message's subject line. You'll be able to see just who opened, when they opened and how many people clicked through to your site.
(If you have sales tracking set up, you'll even be able to find out if the message resulted in any sales!)
You may want to use any trends you find in the results to make changes to the messages you have yet to send.
Continue sending the messages at an interval that gives people enough time to notice and open them (even if they're offline for a few days).
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