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Now, although you'll stop sending to these subscribers, you probably don't want to go as far as deleting them altogether. Removing them from your list means you remove their statistics (where they subscribed, what they clicked and so on), which can skew your data.

Instead, you can make sure they get no more messages by simply unsubscribing them.

This only takes a moment. Just bring up your Manage Subscribers page and click on the segment you've been working to reactivate.

Note that the segment will refresh when you search for it, so anyone who responded to your reactivation messages won't be included. For those who do, there are two ways to unsubscribe them.

If Your Segment Is Only A Few Pages Of Subscribers Long:

You can unsubscribe them all at once by clicking the top checkbox in the column next to “Name.”

Click the big, red “Unsubscribe” button to take the selected names off your list.

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