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Step 6: Ease The Ones Who Did Back In

After your reactivation campaign, you'll have a group of subscribers reading your messages who have been out of touch for awhile. You may not want to bounce them directly back into your regular stream of messages.

Instead, you might want to ease them back in with a message or two that gets them caught up to speed. You can send a message just to these people by, again, using subscriber search to create a segment.

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