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How To Run A Reactivation Campaign

So, you've been running an email campaign for your business for awhile now.

Over time, you may have noticed that more and more of your subscribers are simply not responding to your messages. They're not opening, they're not clicking and they're certainly not buying a thing.

Each subscriber has their own reason for pulling away. It may be that:

  • They've grown disenchanted with your offerings in the past. They may have been very impressed with your new developments – if they'd ever heard about them! but since they haven't looked at your messages in awhile, they haven't.

  • They're busy, and they intend on checking out your information and offerings some time soon, but in the meantime, they've got it all funneling into a folder that they haven't touched in forever.

  • Your brand truly just doesn't fit into their life anymore, and it's time to part ways. (If they don't want your emails, you don't want them on your list. They can drag down a little something called deliverability...we'll get into that later.)

Whatever the case, it's time to find out what's going on and handle the situation.

So here's what we're going to do:

First, we'll figure make a list of those subscribers who just aren't responding and haven't been for awhile. That's who we're going to deal with.

Then, we'll put together some messages designed to bring them back into the fold and get them re-excited about your brand. (Actually, you'll do that, but we'll give you some pointers.)

Then we'll walk you through the technical side of making sure those emails actually go where they need to. (Don't worry, it's just a couple of clicks. But they're important clicks.)


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