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Next, Allow For New Subscribers.

Your newest subscribers may not have read any of your emails yet. They'll be confused if they start reading, and you're already trying to reactivate them!

You'll need to adjust your segment so your newest subscribers aren't included. So you're going to search by their date of subscription.

In the second row of your search, choose “date added” and “date is before.” Then choose a date far enough back that it's reasonable to assume new subscribers will have had a chance to interact with your emails since then.

(Keep in mind that if someone has images disabled, they won't show up as opening your emails until they click a link.)

Those who've been added to your list since that date won't get the reactivation messages.

Click the search button, and you'll see the list of all of your subscribers who've been on your list for awhile, but haven't opened a message in the time frame you specified.

You'll want to give this group a name (such as “June reactivation” or “no opens since 1/1/2011”) and save the segment. This way, you can send to it later.

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