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Step 4: Sending Them Out

Now, remember the segment you saved earlier? That's who you'll send these messages to.

Open the first message in your AWeber account. Underneath the plain text version (don't forget to include one!), you'll see various options for customizing the way your email is sent.

Selecting The Segment

Click the “Send to Segment” dropdown menu and choose the segment you created in Step 1.

If you saved this segment days or weeks ago, you may be worried that subscribers who have met the right criteria in the meantime won't be included.

But there's no need to worry - the segment automatically updates. When you select the segment here, it re- creates the group of people who fit the criteria you've set.

Excluding Other Lists

There's one scenario that needs to be considered before you send.

It's possible that some people who fall into the inactive segment for this list are subscribed to another of your lists.

If that list is associated with a different brand, then you don't need to take this extra step. But if the list relates to the same brand, and they've been responding to emails from that list, they may be confused when you try to reactivate them.

To make sure those particular subscribers don't get your reactivation messages, you'll need to exclude that other list.

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AWeber.com • 1-877-AWeber-1 • help@aweber.com

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