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Marketing Strategies

  • The Basics

    • Branding

    • Customer Experience

    • Passenger Information

  • AwarenessKnowledgeImage

    • Advertising

    • Public Relations

    • Community Outreach

  • Targeted Ridership Programs

    • UVa Students

    • UVa Staff and Faculty

    • UVa Hospital Visitors

    • Visitors at Hotels along West Main and Hwy 29

    • School Students

    • Senior Citizens

    • PVCC Students

    • Downtown Employees

    • Downtown Customers

    • Low Income Families

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