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Section Summary: Is Advertising Immoral?

Advertisers help everyone by:

Helping us close the margin of discontent

Growing the economy & raising our standard of living

Helping us to exercise our consumer sovereignty and our personal choices about how to live

Hamilton: advertising is immoral because:

It coerces us into a constant state of dissatisfaction

Crisp: persuasive advertising is immoral:

Because it overrides our autonomy and…

It makes us desire products without us realising!

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