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Exam Question Tips

Ask Ramon about the exam format

Answer booklet provided

Closed book (don’t bring notes etc. in!)

Approach:

Make sure every paragraph refers back to the main qn

Be clear what you are arguing for

Better to discuss 1 argument from each side in detail than all arguments in no real detail

Use some examples

Justify all of your non-obvious claims!

The qn itself is obvious and requires a knowledge of all the readings and arguments from the 4 lectures on advertising

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