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Based on GPG’s field evaluation, the retail gravitation in the market, and our experience defining trade areas for similar developments throughout the United States, it was determined that retail in the Study Area currently has, and should continue to primarily have, GPG defined a regional-oriented trade area (primary) as well as a slightly larger secondary trade area that would serve the households located near the site.

The primary trade area will account for 60% of the total sales of the retailers in the project. Consumers from the larger secondary trade area shop in the area on a less frequent basis and will account for 25% of the retail sales.

The primary trade area (shown in green above) is approximately delineated by the following boundaries:

  • North to State Highway 98.

  • East to Interstate 95.

  • South to 10th Avenue North.

  • West to Whispering Pines State Park up to North Jog Road.

Palm Beach URA, Florida Gibbs Planning Group, Inc. February 8, 2007 (Revised)

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