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which is projected to grow to 162,000 persons by 2011 (296,900 expanded trade area), a 9.5 % increase over the five-year period.

The number of households in the primary trade area, currently estimated at 35,600, is projected to increase to 39,070 households by 2011, a 9.5 % increase. The secondary trade area’s household base is currently estimated at 57,450, which is projected to grow to 62,860 households by 2011, a 9 % increase over the five-year period.

Household incomes in the market are very strong. As shown on the map below, the median household incomes currently in the primary trade area ($42,735) are only slightly higher than those found in the secondary trade area ($41,000), while the average household income is $55,150 in the primary trade area, compared to $52,800 in the secondary trade area. Over 10 % of the households in the primary trade area report income levels above $100,000.

Palm Beach URA, Florida Gibbs Planning Group, Inc. February 8, 2007 (Revised)

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