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Shell Services International, Inc. Competitive Intelligence and Knowledge Management Convergence - page 13 / 35

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© Shell Services International Inc.

Intelligence Issues

Producer's Issues with Intelligence

 No clear objectives

 Not enough time to satisfy all the users

 Different needs from multiple users

 Too much information to get through

 No sharing of information

 Organization barriers (who to call, no follow up)

 Poor identification of who the customer is

 Lack of feedback

 Low Budgets

 Tough to get on Executive Schedules

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