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Shell Services International, Inc. Competitive Intelligence and Knowledge Management Convergence - page 14 / 35

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© Shell Services International Inc.

What characterizes an effective Intelligence Culture?

PROMOTIONAL PLAN FOR CI

DEMAND FOR CI ASSISTANCE

NETWORK DEPLOYMENT

VALUE ADDED PRODUCTS AND SERVICES

BUILDING OF TRUST AND CREDIBILITY WITH USERS

MORE, DIFFERENT & SOPHISTICATED PRODUCTS & SERVICES

TRAINING

DIRECT INTELLIGENCE ROLE IN KEY STRATEGIC & TACTICAL TEAMS/INTERACTIONS

HIGH LEVEL OF INFLUENCE IN DECISIONS

Three rounds of refinement

Over time

Refine & Upgrade

Source : PRESCOTT, APQC “Developing a Successful Competitive Intelligence Program

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