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Shell Services International, Inc. Competitive Intelligence and Knowledge Management Convergence - page 26 / 35

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© Shell Services International Inc.

CI KnowledgeHouse - Knowledge Management Components (Cont.)

Private Discussions  

Most successful KM enterprises emphasize and encourage collaboration above competition, innovation and reuse above productivity and financial savings.   This module, in its discussion web format, features information from the core audience in the field. For most companies, valuable competitive information is spread across various departments and branches. The Private Discussions represents a place in the CI KnowledgeHouse for users to send Information pertaining to competitor issues they are hearing about from the front lines.

The IT Landscape

seeks to profile all of the competitors that have business at Shell locations around the world. It takes a holistic view at the Royal Dutch Group of Companies by Operating Company (OpCo) and discusses the projects that the competition is performing at the specific OpCo. Also, as SSI takes a more external focus in the marketplace, the system profiles companies external to Shell and the competition at those prospects. To make it truly valuable, it needs to have input from the account teams detailing the competition existent at prospective customers.

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