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Shell Services International, Inc. Competitive Intelligence and Knowledge Management Convergence - page 30 / 35

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© Shell Services International Inc.

3. Market Intelligence KnowledgeHouse

Market Intelligence focuses on broader market issues from a macro perspective.  Typically, one would examine vertical industry groupings or examine the countries/trade organizations and the social, political, economic and environmental issues that affect them. Also, contains trends that third-party research organizations (e.g. Gartner, Yankee, Meta, etc.) see occurring in the industry.

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