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Shell Services International, Inc. Competitive Intelligence and Knowledge Management Convergence - page 8 / 35

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© Shell Services International Inc.

The Framework

External

Internal

ASSESSMENT  OF  OPPORTUNITIES, TRENDS  &  COMPETITION

ARTICULATION OF CAPABILITIES & DIFFERENTIATION

RAPID DECISION MAKING

GAINING MARKET SHARE

DELIVERY TEAM RESOURCING

GLOBAL PRACTICE POSITIONING

ACCOUNT TEAM READINESS ALIGNMENT

STRATEGY FORMATION

PLANNING

RE-ASSESSING

COMMUNICATING

SELLING

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