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5-10

1. TECHNOLOGICAL PERSPECTIVE: ii. MCLUHAN

Invention of printing, which… (continued)

iii.

Moved communication away from face-to-face interaction, making information more abstract

iv.

Fostered individualism, privacy, rationality, and social differentiation (through abstracting effect)

v.

Encouraged view of world as composed of separate objects

vi.

Enabled standardizing of national languages*

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