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2. CRITICAL PERSPECTIVE: FIRST VARIANT

i.

Control over dominant ideology

Initially developed by Horkheimer and Adorno:

Viewed media as part of broader “culture industry” that functions to create “mass deception” about exploitative and oppressive character of capitalist society

“Propaganda model” of Herman and Chomsky:

Suggested that media “filters” information to reduce or eliminate radical or subversive views…*

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