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5-16

HERMAN AND CHOMSKY: FILTERS

Five main filters used by media:

a)

Orientation to profit-making

b)

Dependency on advertising for revenue and profit

c)

Reliance on powerful institutions and individuals as sources of information

d)

Negative reaction (“flak”) if media deviate from promoting elite interests and values

e)

Adherence to anti-communism as overarching belief system (anti-communism since replaced by “war on terrorism;” e.g., Iraq war)*

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