X hits on this document

171 views

0 shares

0 downloads

0 comments

39 / 48

5-39

AUDIENCE RESEARCH: INTERPRETATION AND MEDIA USE

New interactive technologies have become more accessible, creating a more complex communications environment that mediates the role and tempers the impact that any single medium can have at home, work, or school

These changes have shifted the focus of audience research toward the ways television fits into the broader media culture*

Document info
Document views171
Page views171
Page last viewedMon Jan 23 17:33:21 UTC 2017
Pages48
Paragraphs398
Words2442

Comments