X hits on this document

127 views

0 shares

0 downloads

0 comments

39 / 48

5-39

AUDIENCE RESEARCH: INTERPRETATION AND MEDIA USE

New interactive technologies have become more accessible, creating a more complex communications environment that mediates the role and tempers the impact that any single medium can have at home, work, or school

These changes have shifted the focus of audience research toward the ways television fits into the broader media culture*

Document info
Document views127
Page views127
Page last viewedSat Dec 10 22:51:55 UTC 2016
Pages48
Paragraphs398
Words2442

Comments