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THE INTERNET: DIFFERENCES OF USE

E-mail still most commonly used form of CMC among Canadians although overall use becoming more varied (e.g., for educational, financial, and consumption purposes, in particular)

Like access, use varies by social status and identity

Some research finds women more likely than men to have accounts on social networking sites

Differences in usage indicate different desires and needs of audience segments and their need for culturally-specific content*

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