X hits on this document

87 views

0 shares

0 downloads

0 comments

5 / 48

5-5

THE MASS MEDIA AND INTERACTIVE MEDIA

Mass media: Technologically-mediated means of communication in which flow of messages is largely unidirectional from a single point of transmission to a large, anonymous, dispersed audience of receivers (e.g., television)

Interactive media: Communications flow back and forth; people exchange roles with one another in the transmission and  reception of communication (e.g., social networking websites)*

Document info
Document views87
Page views87
Page last viewedFri Oct 28 20:06:58 UTC 2016
Pages48
Paragraphs398
Words2442

Comments