The challenge of influence:
Planning and developing the global systems of protection and progressive development of international intellectual property law and building lasting institutions in developing countries, as well as unlocking the vast potential of information technologies
The challenge of interdependence:
Recognizing intellectual property as having become a central element in international trade, economic, cultural and technological transformation, and approaching in a holistic manner each of these areas.
The challenge of corporate image:
Promoting understanding, appreciation, and visibility of what WIPO does and what intellectual property contributes, through human resource development and public diplomacy.
In the second half of 1998, various mechanisms and procedures will be in place to enable the Director General and all the program managers to apply internal controls and evaluation. In fact, since April, a new computerized budget expenditure tracking system has been operational as a monitoring tool for program managers. Annual work plans by substantive program were established while initial work started on the identification of key performance indicators and benchmarks as part of a comprehensive management information system to be fully operational in the coming months.