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CONSERVATION OF RESOURCES THEORY: APPLICATION TO PUBLIC HEALTH PROMOTION

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SELF-DETERMINATION THEORY: PROCESS MODELS FOR HEALTH BEHAVIOR CHANGE

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Contents

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THE ELABORATION LIKELIHOOD MODEL OF PERSUASION: DEVELOPING HEALTH PROMOTIONS FOR SUSTAINED BEHAVIORAL CHANGE

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AN INTEGRATIVE MODEL FOR BEHAVIORAL PREDICTION

AND ITS APPLICATION TO HEALTH PROMOTION Martin Fishbein

PART 2

COMMUNITY-BASED APPROACHES

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THE COMMUNITY COALITION ACTION THEORY

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COMMUNITY CAPACITY: THEORY AND APPLICATION

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NATURAL HELPER MODELS TO ENHANCE A COMMUNITY’S HEALTH AND COMPETENCE

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COMMUNITY-BASED PREVENTION MARKETING: A NEW FRAMEWORK FOR HEALTH PROMOTION INTERVENTIONS

Leah M. Phillips

Robert J. McD

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