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3.2KNOWLEDGE WORK ACTIVITIES (WARE & DEGOEY) Based on literature, Ware & Degoey suggest that knowledge workers engage in acquisition, storage, interpretation, and dissemination of information. Figure 5 illustrates a model of knowledge worker activity based on these four core tasks. (Ware & Degoey, 1998)

  • search

  • ask

  • select

  • read

  • listen

  • view

  • speak

  • write

  • draw

  • file

  • index

  • memorize

Acquire

Store

Information

Interpret

processing

Disseminate

  • analyze

  • synthesize

  • link/relate

  • choose

  • decide

  • plan

  • speak

  • write

  • display

  • send

  • broadcast

  • teach

Figure 5. Knowledge Work: Information Processing Tasks and Behaviors. (Ware & Degoey, 1998)

Information acquisition

Knowledge workers can gather information from a wide variety of sources, for instance, from readings, interactions with customers, company’s databases or the Internet. Professional workers often maintain network connections to peers. (Ware & Degoey, 1998)

Information storage

This task involves storing and organizing the acquired information. Information may be stored in written notes or documents, in electronic databases, or it may be maintained within personal memory. By communicating acquired information to others, information can also become “stored” in collective memory. (Ware & Degoey, 1998)

Information Interpretation

Information interpretation is the most critical step in the knowledge execution/generation process; it involves combining, analyzing, and synthesizing available information, often linking it to other

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