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facts of data, as well as placing it in a larger context. Interpretation is at the heart of the knowledge generation process. (Ware & Degoey, 1998)

Information Dissemination

Some knowledge workers may communicate their interpretation of a given problem or their decisions only to a customer or supervisor, while others may be responsible for championing or publicly defending their interpretations and views. Workers can use a wide variety of communication modes such as email and other electronic channels, printed text and graphics, and all forms of oral communication to disseminate information. (Ware & Degoey, 1998)

The social nature of knowledge worker activity can also be examined. Some knowledge workers engage in information processing in team contexts, while others conduct their work mostly individually. In many cases, the “same” job may be carried out very differently by different individuals or groups. Individual differences in personal style, preferences, and skills as well as various environmental factors also affect the information processing strategies knowledge workers use. (Ware & Degoey, 1998)

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