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Integrated Data Management Product Strategy and Vision - page 12 / 36

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IBM Information Management

© 2007 IBM Corporation

12

Enterprise Challenge: Data Privacy Optim Data Privacy Solution

Lookup values

Intelligence

Arithmetic expressions

Concatenated expressions

Date aging

String literal values

Character substrings

Random or sequential numbers

A comprehensive set of data masking techniques to transform or de-identify data, including:

Application-aware masking capabilities ensure data is realistic but fictional

Prepackaged data masking routines make it easy to de-identify elements

E.g. credit card numbers & email addresses

Data is masked with realistic but fictional information

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