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Integrated Data Management Product Strategy and Vision - page 7 / 36

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IBM Information Management

© 2007 IBM Corporation

7

Integrated Data Management – What’s Different?

AppDev

Produce enterprise-ready applications faster

Improve data access, speed iterative testing and empower collaboration across the lifecycle

Consistently achieve service level targets

Automate and simplify operations with contextual intelligence across the solution stack

Support business growth

Accommodate new initiatives without expanding infrastructure

Simplify application upgrades, consolidation and retirement

Facilitate alignment, consistency and governance

Upfront business policies and standards;  share, extend, and apply throughout the lifecycle

Data Architect

DBAs

Application Manager

Testers

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