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WBS AUDIENCE PROFILE (Source: TV Program Karte, March 2003, Video Research Ltd.)

TV TOKYO’s flagship news program, World Business Satellite, is watched by over one million households every night, and most of its viewers are higher-educated, higher-income businesspeople in their 20s through 40s.

Higher-educated (bachelor’s degree, post-graduate degree): 45.9% Ranked second among 193 programs surveyed

Household income: ¥6.88 million (overall survey sample average: ¥5.97 million) Ranked 19th among 193 programs surveyed

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