TV TOKYO’S BUSINESS AREAS
In the entertainment area, TV TOKYO offers a diverse lineup of programs, led by its established strengths in travel and cuisine but also encompassing such genres as movies, music, variety, culture and the arts. Some specific examples in the travel and cuisine genres include Ii Tabi: Yume Kibun (Great travel: In the mood to dream), Saturday Special and Inaka ni Tomaro (Let’s stay in the countryside). These programs typically feature several different well-known actors or singers each week, who visit famous sightseeing spots or historical locations and introduce wonderful accommodations as well as local delicacies and products. These programs have achieved high audience ratings in prime time slots across a broad cross-section of age groups, particularly middle-aged and elderly viewers, as infotainment that can be enjoyed by the whole family. Many of our studio-based variety programs, which boast meticulous planning, originality and interest appeal not seen on other television networks, gain prime time audience shares of over 10%. These include the high-definition television (HDTV)- produced Kanteidan (The appraisers), Adomachikku Tengoku—which features in-depth introductions of popular cities and towns—and TV Champion. Another popular program in this genre is Dare demo Picasso, hosted by internationally renowned film director Takeshi Kitano, which focuses on a wide variety of arts with the aim of making art both accessible and enjoyable for the ordinary viewer. TV TOKYO aims to maintain its competitive edge in these kinds of programs, which emphasize content originality. Outside of the variety genre, we also broadcast dramas and films in prime time slots that have constantly achieved audience ratings above 10%. Love & Mystery Drama presents a different two-hour story each week based on tales by popular Japanese and foreign mystery fiction writers, featuring an ensemble cast and beautifully filmed on location throughout the Japanese archipelago. The long-running Mokuyo Yoga Gekijo (Thursday foreign film theater), which has been a continuous part of our weekly schedule since 1967, features recent hit films out of Hollywood and enjoys a very loyal following among movie fans. TV TOKYO will continue striving to fulfill the needs of its viewers and advertisers by continually bolstering its lineup with hit programs. ENTERTAINMENT P ro g r a m s KANTEIDAN (The appraisers) (Tuesday, 20:54–21:54) Kanteidan is one of TV TOKYO’s flagship programs, achieving average audience ratings of approximately 15%. The pro- gram format revolves around a panel of experts who provide valuation appraisals for works of art, antiques and other trea- sured objects brought in by members of the audience. II TABI: YUME KIBUN (Great travel: In the mood to dream) (Wednesday, 20:00–20:54) This program offers a sampling of famous hot springs, local delicacies and inns that boast glorious seasonal scenery and exquisite views, letting the audience feel like they have experienced the featured locations firsthand.