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Sample Broadcast Letter

Heading:

Name

Title

Company

Address

Dear _______

I have 18 years of profit-and-loss management experience in high-technology industries and an M.S. in engineering. My successful record in general management in line positions includes extensive experience in the mechanical, hydraulic, and electronic industries and recognized accomplishments in all disciplines of a production business, including turnarounds, start-ups, mergers, acquisitions, and foreign sales agreements.

As a group vice president with responsibility for seven divisions, I restructured the group to meet corporate objectives by doubling size and profits of one division by negotiating a unique sales/marketing agreement with a Japanese company, phasing out a division in a dying market without a loss and selling one at a substantial profit, and establishing a new division that grew to $3.5 M in three years.

As a division manager, I increased profits of a $30M electronic components division from $3M to $4M within one year after taking charge, doubled the size of a military-oriented electromechanical division in four years by penetrating selected industrial markets with new products, and established manufacturing facilities in Puerto Rico for tax-free advantages and in Mexico for labor-cost advantages.

I have devised numerous innovative management techniques that have contributed to the above accomplishments. The following examples are applicable to most production businesses: development of a formula whereby sales personnel earn incentive compensation by maximizing profits rather than volume; installation of a unique “operator-involved” performance reporting system that improved production performance by 15 percent; evolution of a comprehensive managers’ quarterly performance review outline that has uncovered potential problems, improved performance to plan, and eliminated communications problems; compilation of a definitive paper outlining the management do’s and don’ts necessary to achieve maximum return from acquisitions.

I would appreciate the opportunity to discuss the advantages of these management concepts as they apply to your operations. I can be reached at (714)233-1214 or (213)979-9120 during the upcoming week. If this is inconvenient for you, I will call you before the end of the month to arrange for an appointment.

Yours truly,

Sam Alterdice

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