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The customer magazine of Rieter Spun Yarn Systems Vol  / No    June  / EN - page 14 / 24





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ComfoRo® – the license for successful spinning mills

The ComfoRo® license an eagerly utilized opportunity for differentiation in a keenly contested market environment A trademark offering advan- tages for rotor spinning mills on the yarn market

Faultless rotor yarn featuring yarn-like piecings in quality unequaled to date is being produced since the launch of AEROpiecing® piecing technology on the R  rotor spinning machine The ComfoRo® brand has been created for this quality and Rieter has had ComfoRo® registered as a trademark for yarns and textile products

ComfoRo® marketing started in  Since  ComfoRo® has been marketed together with oth- er Rieter yarns such as Com® at yarn and fabric trade shows including Texworld in Paris and Intertex in Shanghai

What does the license package include? This brand strategy has already convinced numer- ous customers worldwide and they have applied to Rieter for a license to use the ComfoRo® brand Rieter grants this license to customers who own machines with AEROpiecing® technology and are prepared to meet the market’s high quality expectations

Handing over the ComfoRo® license to the Zhanjang company Left to right Wang Si Yu General Manager Yang Liu President and Dr Stephan Weidner-Bohnenberger

  • Product Management Rotor Rieter

Handing over the ComfoRo® license to the Safteks Iplik company Left to right Erkan Atesler Sales Engineer Erbel Rieter’s agent in Turkey Fahrettin Cicekci proprietor of Safteks Iplik / Kahramanmaras Jürgen Seuberling Rieter sales engineer Turkey

After signing a license agreement the customer re- ceives a “Starter Kit” consisting of

  • ComfoRo® license certificate

  • ComfoRo® labels in various sizes

  • ComfoRo® memory stick with electronic data of

promotion material

  • ComfoRo® posters

List of suppliers of Rieter yarns Licensees are listed on the Rieter website with logo address and hyperlink All weaving and knitting mills wishing to process ComfoRo® yarns therefore know where they can obtain these yarns

By marketing rotor-spun yarns produced on the R  under the ComfoRo® brand customers under- score their own high quality standards By using the ComfoRo® license they demonstrate that they have opted for Rieter’s high quality and technology ComfoRo® yarns stand out for their perfect running properties in knitting and weaving End products such as single jersey feature a pleasant hand as well as low pilling tendency

Successful licensees in Turkey Jürgen Seuberling sales engineer in Turkey reports as follows “More than   R  spinning posi- tions were installed in Turkey in the boom years An impressive number Our customers are all the more eager to position themselves vis-à-vis competitors with the ComfoRo® license By using the license our customers can stand out in the marketplace in terms of quality and technology with ComfoRo® yarns This starts as early as sampling yarns with their custom- ers and yarn traders”

Whether cotton spinners acrylic spinners or produc- ers of blends all are relying on the ComfoRo® brand name and using this distinction of their yarns as an advantage for their sales activities on the market The ComfoRo® license and the promotion material provided free of charge ideally complement and bun- dle our customers’ sales activities

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