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15 / 20

GAIN Report #CA9142

Page 14 of 19

Section 4. - Purchase Trends

1. The Top Performing Product Categories in 1998 (source - A.C. Nielsen Categories over 15% growth rate)

Beverages -

Condiments and Sauces -

Snack Foods -

Refrigerated Products -

Dry Grocery -

Frozen Foods -

Packaged Meats -

Fruit drinks Iced tea Flat water Soya drinks Rice drinks Instant breakfasts Chili sauce Meat/seafood sauce Oriental and Mexican sauces Liquid seasoning Nutritious portable foods Snack products Pasta Dough products Yogurt Prepackaged bagged salads Tofu Vegetable dip Specialty rice Instant potatoes Dry chip dips Frozen breakfasts Pizza/french bread/subs Frozen dinners and entrees Bread dough Bacon Beef jerky.

  • 2.

    Hottest Food Trends today in Western Canada ( source - trade journals and retailer surveys )

    • -

      Fresh fruit and vegetables - high quality and exotic/ethnic

    • -

      Natural Food sections - organic fruits and vegetables and vitamin supplements

    • -

      Nutritious Portable Foods - Granola Bars, Cereal bars, peeled baby carrots and individual snack trays/dips.

    • -

      Yogurt - drinkable and flavored fat free

    • -

      Ethnic foods - prepared mixes and sauces

    • -

      Fruit drinks - especially exotic fruits and unique mixes

    • -

      Potato snack foods - ships /snacks

    • -

      Frozen dinners and entrees - including specialty foods and ethnic entrees

    • -

      Take out and Deli foods - one large independent chain on Vancouver Island even has a sushi bar which now generates 1% of store revenues.

UNCLASSIFIED

Foreign Agricultural Service/USDA

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