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GAIN Report #CA9142

Page 7 of 19

If the category and brand is large enough and, therefore, volume is enough to justify it, shipments could go directly to customer which would avoid the additional expense of the Canadian warehouse/distribution center. Not all customers would require delivery to all locations.

c) Key Company Profiles

Retailer Name

Ownership

Sales

Number

H.O. Location

Key Retail Banners

($US mil)

of Outlets

Canada Safeway

US

n/a

215

Calgary

-Safeway

Loblaw Co

Eastern Can

$2,596m

40RCSS 36 SV 73 EF

Calgary (regional)

- RCSS - Super Valu - Extra Foods

Overwaitea Food Group

Vancouver

n/a

42 Over 32 SOF

Vancouver

- Overwaitea - Save-On-Foods

Coop (Federated)

Saskatoon

$764m

360

Saskatoon

- Coop

IGA (Sobeys)

Sobeys West

$1,285

165

Edmonton

Alberta

Sobey(w)

(regional)

IGA (HY Louie)

HYLouie BC

n/a

50

Vancouver

  • -

    IGA

( Maclean Hunter - 1999 Retail Chains )

  • d)

    Company Profile Detail

    • 1.

      Canada Safeway A division of the Safeway (US) Safeway stores located across Western Canada with HO in Calgary Alberta. All 215 stores are corporately owned and operated. All merchandising and procurement functions are centered out of Calgary, Alberta. Key warehouses / distribution centers are located in Vancouver, Calgary, Edmonton, and Winnipeg. Grocery items are warehoused and shipped out of all 4 warehouses. Health and Beauty items - Edmonton only.

Safeway’s key strength is the number and location of it’s stores. They are typically 30- 35,000 square feet in size and are strategically located in the highly populated urban areas. They are full service stores with bakeries, meat counter, deli’s, fresh produce and pharmacies. Canada Safeway has not focused on new outlets, but on renovation of existing locations. Category Management has been used extensively which has involved key suppliers and Safeway U.S. participation. Over the last several years of intense retail competition and many new format stores, they have held their share of the western grocery dollar by having a strong merchandising program (e.g., Safeway Club Card) and shift to the ‘neighborhood‘ store concept with it’s focus on customer

UNCLASSIFIED

Foreign Agricultural Service/USDA

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