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GAIN Report #CA9142

Page 8 of 19

service value adding.

2. Loblaws Company’s Ltd. ( Westfair ) A national food retail organization with its corporate head office located in Toronto Ontario. Like Safeway, Loblaws Companys competes in all 4 western Canadian provinces and has it’s regional head office in Calgary Alberta. The majority of it’s business is generated through their Real Canadian Superstore (RCSS) banner

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    approximately 70%. All RCSS outlets are corporately owned.

The RCSS stores are unique in many ways. They are typically 65 to 75,000 square feet and feature unique specialty departments such as a large general merchandise department, a photo and electronics department, and a large cosmetics and health and beauty aids area. A large section of the store is devoted to grocery, dairy, meat, and bakery departments as well as a large section devoted to warehouse club items. RCSS do a fine job of catering to Asian ethnic groups in large urban centers with ethnic food sections and special promotions. A recent trend for Loblaws Cos. is the conversion of it’s Super Valu independent accounts to the more corporately controlled Extra Foods. The Extra Foods banner is a significantly smaller version of the RCSS without the unique specialty departments. Extra Foods stores are similar in size to the Safeway store - in the 30 -35,000 square foot range. All Loblaw Company stores have a strategy of supporting their private label brands as a priority (President’s Choice). The merchandising and procurement decisions are still made from the western regional head office in Calgary. More and more decisions, however are being made jointly with the Toronto head office. Distribution centers are located in Vancouver, Calgary, and Winnipeg.

3. Overwaitea Food Group (OFG) Overwaitea is owned by Vancouver’s Jim Patterson and operates Overwaitea and Save on Foods and Buy Low banners , as well as wholesale operation Buy Low and Associated Grocers, in BC and Alberta. Head Office is located in Langley, BC in the Vancouver area. Two warehouses are operated one in Langely and one in Calgary. The Save-On-Foods banner has been the growth banner with 5 new locations in 1999. All these stores have adopted the new trend to smaller ‘neighborhood’ stores. ( 25-30,000 square feet vs the traditional 70-80,000 squared feet). The new Save-On-Foods stores have also adopted some of the recent trends in retailing as the outlets have reduced grocery departments and expanded high quality deli, bakery and meat departments, as well as a natural foods section.

4. Federated Co-op Stores - Co-op Banner Federated Co-op’s head office is in Saskatoon, Saskatchewan. It has been called the last true wholesaler and it wholesales to Co-op stores in all western provinces. Merchandising and procurement are done from Saskatoon, with warehouses located in Calgary, Edmonton, Saskatoon, and Winnipeg. The majority of Co-op stores are located in rural locations across the prairie provinces, some no larger than 5,000 square feet. However of the 360 stores, 16 urban stores in the Calgary area (4%


Foreign Agricultural Service/USDA

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